Samsung Smart TVs Force Ads Onto Menu Screen

Samsung Smart TVs Force Ads Onto Menu Screen

AdAge

George Slefo

Consumers might describe Samsung’s most recent update to its internet-connected TV sets as anything but “smart.”

The South Korean-manufacturing giant rolled out an update earlier this month that forces consumers to see display ads on its app menu screen if they want to take advantage of its sets’ smart-TV features.

The only way consumers can avoid the new ads is to disconnect their TVs from the internet, meaning they can’t use its menu to access apps from streaming video providers such as Netflix, Hulu and Amazon.

The ads featured on Samsung TVs aren’t obtrusive when they first appear at the bottom of the screen but consume a lot of space once highlighted, enlarging to take up a quarter or three-fourths of the screen, depending on the ad.

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