Pepsi is putting Snapchat barcodes on millions of soda bottles

Pepsi is putting Snapchat barcodes on millions of soda bottles

Digiday

Tanya Dua

Pepsi cans and bottles will double up as gateways to Snapchat this summer — literally.

The soda maker is leaning heavily on Snapchat to promote its limited-edition cinnamon-flavored Pepsi Fire, stamping millions of Pepsi cans and bottles across the country with Snapcodes over the next eight weeks.

Users can use these Snapcodes, which are 2-D barcodes that the Snapchat mobile app can read using a smartphone camera, to unlock exclusive branded geofilters, sponsored lenses with floating 3-D objects and even a mobile game within the app. Pepsi is the first brand to use Snapcodes to unlock a World Lens and a game on such scale, and this is also one of the brand’s biggest pushes on the platform yet.

Read more: https://digiday.com/marketing/pepsi-putting-snapchat-barcodes-millions-soda-cans/