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Majority of Native Ads Lack Transparency

Majority of Native Ads Lack Transparency

The Wall Street Journal

Suzanne Vranica

The online publishing world still has plenty of work to do when it comes to making sure readers understand when content is paid for by advertisers, according to a new report.

A recent study of native ads that appeared on the home pages of the top 100 news websites in April found that 71% of the ads failed to provide adequate disclosures and transparency, making it difficult for readers to discern between an ad and actual editorial content, according to Online Trust Alliance, a nonprofit based in Bellevue, Wash.

Read more: http://www.wsj.com/articles/majority-of-native-ads-lack-transparency-1470218409