One in Four Influencers Asked Not to Disclose Paid Promotion

One in Four Influencers Asked Not to Disclose Paid Promotion

Advertising Age

Lindsay Stein

One out of four influencers have been asked not to disclose their commercial arrangements with a brand, according to a survey by influencer marketing and media platform SheSpeaks.

The finding, based on responses from 347 influencers, follows on the heels of the Federal Trade Commission saying last week that it plans to get tougher on paid promotion disclosure.

The fact that 25% of respondents said brands have explicitly asked them not to disclose that they were compensated for their influencer work even surprised Aliza Freud, SheSpeaks founder and CEO, who said the number should be zero. “Any decent influencers are highly aware that they have to disclose and do it properly,” she said.

Read more: http://adage.com/article/cmo-strategy/influencers-asked-disclose-arrangement/305389/