How to see what Facebook knows about you (or thinks they do)
You’ve probably heard the saying, ‘if you’re not paying, you’re the product.’
The concept is that with free services like Facebook, they are making money through selling ‘you’ to advertisers.
Advertisers, especially online, look for specific segments of the population to better target their ads. So online companies collect and categorize users to better position themselves with these advertisers.
“The ads you see are influenced by a variety of factors, the most basic of which is the demographic information—such as age, gender and location—from your profile and activity. We take great care to keep your information secure.” – Facebook
But what does Facebook actually know about you? A lot. The company is constantly collecting information from your interactions, your friends interactions, and data collected through other websites.
Facebook has made it easy to find out how they categorized you. Just go to this website, https://www.facebook.com/ads/preferences.