Commercial Alert to FTC: Investigate celebrity endorsements on Instagram

#ThisIsAnAd (2)

On September 7, 2016, Public Citizen, in partnership with the Center for Digital Democracy and Campaign for a Commercial-Free Childhood, sent a letter to the FTC, demanding that it take immediate action to enforce its policy which states that paid endorsements on Instagram must be labeled.

Read the press release.

Based on an investigation conducted by Public Citizen and what is clear to anyone who browses popular Instagram profiles, Instagram has become a platform for disguised advertising directed towards young consumers.

Click here to see a slideshow of examples.