Ad Campaign Encourages Biden to Set Strong Vehicle Emission Standards
WASHINGTON, D.C. – As the Biden Administration prepares to finalize new emissions standards for passenger vehicles and heavy trucks, Public Citizen has launched a six-figure digital ad campaign encouraging President Biden to enact strong emissions standards on trucks.
“The Biden administration has the opportunity to protect our health and keep our air clean,” said Chelsea Hodgkins, senior zero-emission vehicles advocate with Public Citizen. “In the face of Big Oil and Big Auto working to undermine vital protections, President Biden must adopt the strongest rules to stop new trucks from spewing pollutants that contribute to asthma, heart disease, and respiratory problems.”
The ad campaign will run in the Washington, D.C., metro area online and on streaming platforms through the end of the comment period. Public Citizen’s ads call on the Biden Administration to finalize strong clean trucks rules, even in the face of industry opposition.
Four truckmakers, including Ford and Cummins, came out in support of strong rules earlier this month, breaking from industry.
The EPA proposed standards in April, 2023 that would reduce air pollution from light-, medium-, and heavy-duty vehicles for model years 2027-2032. According to the agency, the proposal aims to improve air quality across the U.S., especially in communities dealing with the burden of polluted air.
If enacted, the rules would cut 10 billion tons of carbon dioxide emissions, and reduce America’s reliance on approximately 20 billion barrels of oil imported from outside the U.S.
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