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Vox Media Names First COO as Focus Turns to Video, Native Ads

Vox Media Names First COO as Focus Turns to Video, Native Ads


Gerry Smith

Vox Media Inc., operator of the Verge and Recode news sites, named its first chief operating officer, promoting a longtime employee to oversee the company’s expansion into video and so-called native advertising.

Trei Brundrett, 39, who has worked at Vox since 2006, led the designers and engineers who built the company’s online publishing platform, called Chorus. He will report to Chief Executive Officer Jim Bankoff, the company said in a statement. Brundrett will be succeeded by Joe Alicata, who led development of the company’s advertising technology, products and data.

Trei BrundrettSource: Vox Media

Vox has grown into a “very large and complex operation” with more than 800 employees, according to Bankoff, and needed an executive to oversee its two priorities this year: expanding its online video audience and developing more native advertising — videos and articles for marketers that resemble editorial content. Last April, Vox appointed its first chief financial officer and named former Yahoo! Inc. President Susan Decker to its board.

Read more: https://www.bloomberg.com/news/articles/2017-02-06/vox-media-names-first-coo-as-focus-turns-to-video-native-ads