The Hot College Gig: Online Brand Promoter

The Hot College Gig: Online Brand Promoter

The New York Times

Claire Ballentine

Noah Lamfers, a senior at the University of Northern Iowa, had never tried a 5-Hour Energy drink. But he still signed up to promote the brand online, getting paid to post images of himself and bottles of the product on his personal Facebook, Instagram and Snapchat accounts. He tagged each one with #5houruintern.

Elizabeth Gabriel, a recent graduate of the University of Texas, posted a photo on Instagram of herself relaxing in her last year with a glass of wine and gazing at the latest Samsung tablet. It was one of 12 similar photos she posted for AT&T over 12 weeks. Her payment: a Samsung Galaxy smart watch and an Apple TV.

Alana Clark, a 21-year-old senior at Virginia Tech, is one of more than 200 college students across the country using their Instagram accounts to promote Victoria’s Secret Pink sportswear and undergarments. She also hands out free underwear on the quad.

Paying college students to push products is nothing new for companies. The exuberant undergraduate wearing a Nike cap and giving out samples is as common on American campuses as football fans tailgating at homecoming.

Read more: https://www.nytimes.com/2018/08/31/technology/college-students-online-influencers.html