Native Ads On EvanTube Need Better Disclosures, Watchdog Says

Native Ads On EvanTube Need Better Disclosures, Watchdog Says

MediaPost

Wendy David

An ad industry watchdog has called foul on the popular EvanTube channels, featuring 10-year-old boy Evan “unboxing” and reviewing toys.

Many of the videos on Evan’s three YouTube channels — including EvanTubeHD — are actually forms of native advertising, according to the Children’s Advertising Review Unit, a self-regulatory group administered by the Better Business Bureau. The organization said in an opinion unveiled on Monday that some of those clips didn’t include adequate disclosures.

Read more: http://www.mediapost.com/publications/article/284523/native-ads-on-evantube-need-better-disclosures-wa.html