Kellogg and Aldi called out for 'marketing trickery'
Kellogg and Aldi called out for ‘marketing trickery’
AdNews
Lindsay Bennett
Kellogg and Aldi are just two of the many brands that have come under fire for disguising excessive added sugars as fruit on products.
A review of 224 snack bars by Australian consumer advocate Choice has revealed some of the biggest brands are tricking consumers by depicting images of real fruit on packaging even though products are loaded with added sugar and contain minimal “real” fruit.
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