FDA proposal calls for clearer drug warnings in advertising

Dr. Sidney Wolfe, director of Public Citizen’s Health Research Group, was on public radio’s Marketplace this morning talking about proposed restrictions on pharmaceutical advertising. A proposal by the Food and Drug Administration would require health disclaimers in ads from pharma companies to be presented in clear language with no distracting visuals. That’s not the case now because ads are designed to distract viewers from the disclaimer about risks, Wolfe said :

And lots of studies have shown that people remember more about the benefits than they do about the risk.

To listen to the Marketplace report, click here.