Amount of Televised Alcohol Advertising Exposure and the Quantity of Alcohol Consumed by Youth

Amount of Televised Alcohol Advertising Exposure and the Quantity of Alcohol Consumed by Youth

Journal of Studies on Alcohol and Drugs

Timothy S. Naimi, M.D., M.P.H.,a,b,* Craig S. Ross, Ph.D., M.B.A.,c Michael B. Siegel, M.D.,a William DeJong, Ph.D.,a & David H. Jernigan, Ph.D.d

Among underage youth, the quantity of brand-specific advertising exposure is positively associated with the total quantity of consumption of those advertised brands, even after controlling for the consumption of non-advertised brands. Future research should examine exposure–consumption relationships longitudinally and in other media.

Read more: http://www.jsad.com/doi/10.15288/jsad.2016.77.723