Comments to the FDA Endorsing a Citizen Petition Submitted by Knowledge Ecology International Requesting a Ban on the Use of Background Music During the Presentation of Risks in Direct-to-Consumer Drug Broadcast Advertising
Public Citizen submitted comments to the Food and Drug Administration (FDA) endorsing Knowledge Ecology International’s (KEI’s) recent citizen petition requesting that the FDA amend the regulations governing prescription-drug advertisements to include a provision that bans background music from the presentation of the risks section of direct-to-consumer (DTC) broadcast prescription drug ads. In addition, we urged the FDA to go further by (a) promptly issuing a long-overdue final rule — mandated by the Food and Drug Administration Amendments Act of 2007 — amending the regulations governing DTC ads for prescription drugs to require that the disclosure of risk information in the major risk statement of DTC broadcast ads be clear, conspicuous, and neutral, and (b) including additional elements in that rule beyond the change sought by KEI.
See Public Citizen’s other work on drug promotion.