Digital Organizing Director – Global Trade Watch
Position at Public Citizen’s Global Trade Watch (3-6 month Temp position)
Public Citizen seeks a strategic and experienced digital organizing professional to serve as Digital Organizing Director for our Global Trade Watch (GTW) division. The Digital Organizing Director plays an integral role in bridging between on-the-ground organizing efforts led by the National Field Director and digital mobilization of GTW supporters led by the Digital Director. The position is also responsible for building and maintaining supporter relationships digitally in a way that leverages both our organizing and communications work. The job involves working closely with other senior-level GTW staff, including the GTW Director and Deputy Director, the National Field Director, the Digital Director, International Campaigns Director and Research Director to develop winning digital strategies and campaigns. The Digital Organizing Director will also build and maintain relationships with the major digitally native advocacy groups and peers at unions and other groups. The Digital Organizing Director will make strategic recommendations and decisions on tactics, platforms, and mobilization tools to set and attain engagement goals.
GENERAL DESCRIPTION OF POSITION:
The Digital Organizing Director will bridge the Field and Digital teams, leading and coordinating their work together to accomplish the goals of the campaign. The Digital Organizing Director will be responsible for reaching and growing a network of activists that are responsive and engaged with the campaign, with a particular focus on moving supporters from online to offline engagement.
- Develop digital mobilization strategies for both reactive and proactive advocacy scenarios and civic engagement—including engaging supporters on mobile platforms with an eye towards growing and engaging new audiences.
- Create and maintain relationships with digitally native national partners and on-line campaigners at unions and other allied organizations and congressional allies and with local supporters engaged in our online activism program in target states to help lift local narratives.
- Assist Digital Director in managing digital channels and creating engaging content – including email and SMS alerts, social media graphics, video, etc.
- Advise Director, Dep Director and Field Director , on strategic use of digital tools and how they enhance or amplify the organizing and advocacy programmatic goals.
- Deepen supporters’ sense of identity and involvement with the campaign, including by programming outgoing content on multiple platforms and coordinating digital activists’ participation in amplification program.
- Monitor digital space for engagement opportunities; make decisions about leveraging for advocacy opportunities in real time as they arise.
- Develop and implement effectiveness measures for digital engagement tactics in relation to strategic plan goals.
- Support grassroots field partners to leverage and grow their digital programs.
- Work with Deputy Director, digital, and field departments to design online strategies to build lists, motivate action and, in coordination with press staff, help elevate GTW’s online presence.
- Direct category design for uploads from email database and facilitate email campaign list selection and segmentation testing and strategy. Design segmentation testing strategies.
- Understand and apply data analytics related to the campaign email list, website, and social channels to improve the effectiveness of the campaign.
- Build and maintain relationships with other organizations’ digital staff and key grasstops allies.
- Other duties as assigned.
Education: College degree required. Formal organizer and/or digital or programming training preferred.
Knowledge: Extensive knowledge of legislative strategies and advocacy techniques, digital platforms and online organizing, and building organizational capacity. Working knowledge of trade a plus.
Work Experience: At least five years of digital organizing for legislative and/or electoral campaigns on the state and/or national level. Must have designed and led an on-line advocacy campaign previously. Must have coordinated a team or between branch offices or remote colleagues.
Skills: Must have superior skills on Google Analytics, Action Network, Salsa, and other advocacy platforms. Superior knowledge of the strategic use of Facebook, Twitter, and other social media platforms, as well as social media management systems (Sprout Social).
Capabilities: Ability to coordinate across a team. Self-directed team leader who take initiative to design and move a program with limited oversight. Must work well with a wide range of people, work well under pressure, and adapt to changing situations on a daily basis.
Conditions: Long hours possible when Congress is in session; travel required; and climbing two flights of stairs is necessary.
People of color, women and LGBT candidates are encouraged to apply.
SALARY AND BENEFITS:
The exact salary will be determined using a salary schedule that is part of a collective bargaining agreement. Thus individual salaries will not be subject to negotiation. This is a 3-6 months temporary position.
Send letter of interest, resume and writing sample to email@example.com.
About Public Citizen’s Global Trade Watch:
Public Citizen is a national, nonprofit advocacy organization founded in 1971 to represent the public interest in Congress, the executive branch and the courts. We fight for openness and democratic accountability in government; for social and economic justice in globalization and trade policies; for clean, safe and sustainable energy; for strong health, safety and environmental protections; for safe, effective and affordable medicines and health care; and for the right of consumers to seek redress in the courts. We have offices in Washington, D.C., and Texas.
The mission of Public Citizen’s Global Trade Watch division is to ensure that in this era of globalization, a majority in America and around the world have the opportunity to enjoy economic security; a clean environment; safe food, medicines and products; access to quality affordable services such as health care; and the exercise of democratic decision-making about the matters that affect their lives.
Public Citizen started working on globalization and “trade” issues in 1991 when we recognized that this was necessary simply to remain effective advocates for the public health, consumer safety, environmental and economic justice goals Public Citizen had promoted over decades. Motivating this strategic initiative was our realization that today’s international commercial agreements, such as the World Trade Organization (WTO) and the North American Free Trade Agreement (NAFTA), were no longer mainly about trade per se. Rather, these far-reaching agreements were backdoor delivery mechanisms to implement an expansive, enforceable package of nontrade policies – limits on financial regulation and food safety, new monopoly patent rights over medicines and seeds that limit access, new investor rights that promote job offshoring and subject public interest policies to attack, and more. This corporate-led version of globalization is designed to limit governments’ role in regulating the economy and to eliminate many of the public-interest safeguards Public Citizen and like-minded organizations and activists had won over decades. And it shifts decision-making on matters previously determined in national, state and local venues to international bodies where those affected by the decisions have no meaningful role.
Since its inception in 1995, GTW has been a leader in popularizing the globalization and trade debate by connecting these seemingly arcane policies to people’s everyday experiences – and helping people make a difference in the future of globalization by giving them the tools they need to educate their communities, hold Congress accountable for policy choices and hit the streets to protest. GTW works with diverse national and international coalitions. For more information, please see our website: www.tradewatch.org.