Stop Infant Formula Marketing in Healthcare Facilities
Useful Links and Resources
U.S. Government Links
See: Action 6. “Ensure that the marketing of infant formula is conducted in a way that minimizes its negative impacts on exclusive breastfeeding.”
See: MICH-21, Breastfeeding stats and targets.
- Centers for Disease Control and Prevention, National Survey of Maternity Care Practices in Infant Nutrition and Care (mPINC), 2009.
See: Table 5.2a: Distribution of infant formula discharge packs by facility type, size, NICU level, and region.
Talking Points and Information about Formula Marketing and Breastfeeding Advocacy
- Ban the Bags, Massachusetts Breastfeeding Coalition’s national campaign to stop formula company marketing in maternity hospitals. See Ban the Bags’ helpful tool kit.
- Berkeley Media Studies Group/California WIC Association. Useful ideas about how to frame breastfeeding advocacy: “Making the case for breastfeeding: The health argument isn't enough”
- Best for Babes Foundation, “What are the Booby Traps?”
- The Centers for Disease Control and Prevention Guide to Breastfeeding Interventions. In particular, read, “Countermarketing and the WHO International Code.”
Major Public Health and Healthcare Provider Organizations’ Statements on Breastfeeding
American Academy of Pediatrics Section on Breastfeeding. (2012). Breastfeeding and the Use of Human Milk. Pediatrics, 129(3), e827-e841.
American College of Obstetricians and Gynecologists. (2007). Breastfeeding: Maternal and Infant Aspects. ACOG Clinical Review, 12(1), 1S-16S.
American Association of Family Physicians. 2008. Breastfeeding, Family Physicians Supporting (Position Paper).
- World Health Organization
World Health Organization. (2001). Global Strategy for Infant and Young Child Feeding.
World Health Organization. (1981). International Code of Marketing of Breast-milk Substitutes.
United Nations Children’s Fund. (1999). Breastfeeding: foundation for a healthy future.