With more men in the kitchen, marketing may shift
Women had been the primary home cooks and household grocery shoppers for decades, but men are increasingly assuming these roles. Another report last year found that men made up 43% of primary household shoppers and made the same number of monthly store visits as women, though where and how they shopped often differed.
This could influence the way food and beverage manufacturers market their products to consumers. Ads may start showing men pushing shopping carts in grocery stores rather than women, or a father or husband cooking a meal in the kitchen rather than a mother or wife.
This trend could also impact product development, as surveys have shown that certain products, flavors and textures may resonate more with men than women.