Vast Majority of Top Hospitals Prohibit Infant Formula Marketing
Ending In-Hospital Formula Promotion Is Now Best Practice Nationwide
October 29, 2013 — The vast majority of the U.S.
News and World Report’s 2013-14 “Best Hospitals” have ended or
substantially limited formula marketing to new mothers, according to Public
Citizen’s report, “Top Hospitals’ Formula for Success: No Marketing of Infant
Formula,” co-authored by the Ban the Bags campaign. Most of these top-ranked
hospitals have stopped distributing formula company-sponsored discharge bags
with formula samples, the most common form of formula marketing.
study, based on a Public Citizen survey and reports collected by Ban the Bags, shows
an encouraging trend among hospitals seeking to improve mother and baby health
through breastfeeding support policies. It also represents progress in efforts
to block companies from co-opting hospitals and using them to peddle products
to new mothers with what appears to be a stamp of approval from the medical
Read the report.
View the list of hospitals and survey results.
View the press release.