Vast Majority of Top Hospitals Prohibit Infant Formula Marketing

Ending In-Hospital Formula Promotion Is Now Best Practice Nationwide

October 29, 2013 — The vast majority of the U.S. News and World Report’s 2013-14 “Best Hospitals” have ended or substantially limited formula marketing to new mothers, according to Public Citizen’s report, “Top Hospitals’ Formula for Success: No Marketing of Infant Formula,” co-authored by the Ban the Bags campaign. Most of these top-ranked hospitals have stopped distributing formula company-sponsored discharge bags with formula samples, the most common form of formula marketing.

The study, based on a Public Citizen survey and reports collected by Ban the Bags, shows an encouraging trend among hospitals seeking to improve mother and baby health through breastfeeding support policies. It also represents progress in efforts to block companies from co-opting hospitals and using them to peddle products to new mothers with what appears to be a stamp of approval from the medical establishment.

Read the report.

View the list of hospitals and survey results.

View the press release.

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