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Manufacturers claim that the market for automobiles is set by consumer demand, not calculated Industry advertising and public information campaigns. One must ask, then, why the auto industry is the number one advertising spender in the U.S. Click here to see AdvertisingAge’s "Domestic Spending by Category: Ranked by measured U.S. expenditures in 2001" Click here to see AdvertisingAge’s "Revenue Per Advertising Dollar Expenditure for 2001" Click here to see Public Citizen’s Fact Sheet on Auto Industry Ad Spending |