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Social Media Coordinator - Communications

Help boost Public Citizen’s online presence! We seek a talented go-getter who can spread the word about our great work by developing strong new media and social media campaigns, engaging bloggers and potential activists alike and encouraging them to get involved in our work. This person will coordinate with people from a diverse array of Public Citizen programs on issues ranging from corporate influence in politics, climate change and corporate globalization to openness in government and freedom of speech on the Internet.

We seek someone who enthusiastically supports the public interest mission, writes clearly and concisely, can use new and social media to enhance our work, and can identify the influential bloggers of the day and entice them with our good information.

This person helps boost traffic to Public Citizen’s main blog, Facebook page and Twitter account; ensures Public Citizen’s main blog, CitizenVox, is fresh; coordinates Public Citizen’s Facebook and Twitter outreach with other Public Citizen program groups, and devises new ideas for using these tools to advance the organization’s mission.

We seek someone who can think and act quickly, and who can seize an online opportunity and run with it before it vanishes. As our new and social media coordinator, you will work with our communications team and be integral to our messaging, e-activism and media outreach.

Specific Responsibilities:

  1. Maintain a stable of bloggers to regularly engage, keeping them informed about Public Citizen’s issues and introducing Public Citizen’s experts to them.
  2. Devise new media and social media campaigns that build Public Citizen’s brand, get the organization’s message out to a larger online audience and enhance existing organizational grassroots campaigns.
  3. Quickly respond to and seize upon the latest news, finding opportunities to advance Public Citizen’s message, using Facebook, Twitter and other platforms.
  4. Help maintain and build traffic to Public Citizen’s main blog, CitizenVox. Work with Public Citizen policy groups to ensure content is fresh and write posts regularly.
  5. Monitor the organization’s other blogs, ensuring quality and seeking cross-posting opportunities.
  6. Maintain and build Public Citizen’s Facebook page, boosting the number of followers and engaging followers regularly.
  7. Keep up to date on online trends: Who is the hottest new blogger, what new tools are becoming available that could help the organization advance its mission?
  8. Coordinate with others throughout the organization who engage our activists through email campaigns and conduct online fundraising and list-building campaigns.
  9. Track the impact of our new and social media outreach and specific campaigns by analyzing data; report regularly to senior staff.
  10. Assist in overseeing interns.
  11. Other duties as assigned.

Requirements


Skills/Knowledge:

  1. Demonstrated ability to create successful new media and social media campaign plans.
  2. Demonstrated ability to write compelling, clear and accurate content quickly.
  3. Demonstrated interest in the public interest mission; must understand and enthusiastically support Public Citizen’s work.
  4. Demonstrated ability to work quickly and juggle many issues and tasks at once in a fast-paced and demanding environment.
  5. Video and podcasting skills, Adobe Premier Pro a plus.
  6. Demonstrated knowledge of HTML and SEO.
 

Education:

Bachelor’s degree in communications or public affairs. Equivalent experience may be substituted.

Work Experience:

Three to four years experience in conducting outreach to bloggers, and maintaining blogs, Facebook accounts and Twitter accounts. Proven ability to develop outreach strategies around consumer or advocacy issues, or for a political campaign.

Conditions:

Some overtime required.

To Apply:

Send a cover letter, resume and writing sample to Angela Bradbery, Director of Communications, abradbery@citizen.org. Be sure to include “social media coordinator” in the subject line.

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